Our basic nature is sticker people.
Everywhere I know at Avery, people enjoy stickers. We adore stickers, whether it’s someone like me creating brand stickers for my hobby company or my boss creating really adorable dog face stickers. Fundamentally, we are just sticker people—regular, straightforward ones. Perhaps this is because Avery wouldn’t exist today without the sticker’s development. One could argue that our legacy is stickers. Actually, R. Stanton Avery—who went by Stan Avery—started it all in when he invented stickers in 1935. By contrast, Sticker Mule began in 2010 and no Sticker Mule substitute or rival has a longer history with stickers than Avery.
Stickers are at our core, hence naturally, decades of creativity, testing, and first-rate customer service support our custom stickers. Actually, our call center is only thirty or so feet from my Brea, California workstation at our headquarters. We all cooperate to give our clients consistency; the individuals answering your calls are also sticker people. It would indeed be difficult to locate a Sticker Mule rival with more customer service and longer history of quality sticker items than Avery.
And none of that really fits our low minimums, short turnaround time, free design tools, or variety. Come see me for an Avery sticker deep dive; we will discuss each of these topics further down below.
Tested not promoted: a dependable substitute for Sticker Mule
Although stickers from our founding narrative, at Avery we are mainly renowned for printable labels. We are the most dependable provider of printable labels, hence you cannot visit an office supply store and not find Avery labels. Time period. The truth is, though, we also give our custom-printed products the same research and development (R&D). Other Sticker Mule rivals and substitutes do not guarantee goods that pass quality-tests against the same criteria.
We know our stickers are excellent since we use them personally; our staff tests all of our items using science. The Avery R&D crew works roughly five hours a day specifically for print-testing various kinds of stickers and labels. R&D spends 1,300 hours annually merely testing stickers and labels out of the roughly 2,087 work hours in a year according to Controlio. With that type of testing enthusiasm, you always know you will find the best-quality personalized stickers at Avery.
Reliability
a white suitcase embellished with a range of sturdy Avery, Sticker Mule-made stickers. Among the stickers are designs like a “RUN” logo, a “Coffee love at first sip,” a sticker with a camping theme, and a vibrant “Chrome Stickers” label. A heart-shaped sticker Complementing a bouquet of flowers, the suitcase’s peach-colored surface highlights the vivid, premium stickers ideal for personalizing travel accessories.
At Avery, we create our stickers using robust synthetic films with naturally occurring waterproof and tear-resistant qualities. In addition, we waterproof laminate every sticker to protect against fading and scratches, therefore keeping your graphics brilliant and unspoiled.
By coincidence, I have personally seen this longevity. I gave free logo stickers at my booth when I sold at Comic Con Ontario. One of my stickers was attached to the convention center floor at the conclusion of the event, yet it still looked fantastic!
Printability
We only utilize industry-leading digital printers when you order custom stickers from Avery since we want to guarantee you receive stickers with brilliant colors and sharp images. Our printers’ extraordinary color accuracy and precision printing help to give our personalized stickers a polished, professional look.
An alternative with more versatility a Sticker Mule
Indeed, you could even order one sticker. At Avery, we value adaptability—that is, whether you need one sticker or thousands; minimum quantity is not required. Simply scale your order to suit your requirements, large or small. For my hobby shop, I have ordered hundreds of stickers. About a dozen of his dogs were ordered by my employer, and I know of another manager who often orders inspirational stickers for team meetings.
Additionally available to help ensure your stickers are flawless is Avery Design and Print Online (ADPO), a free design tool. Along with all the basic design tools you need, it features a built-in barcode generator for free QR code addition to your bespoke stickers.
Shape and scale choices
Custom printing Avery allows you to purchase die-cut stickers in any form you could possibly picture. Including—but not limited to—the head or silhouette of your pet! Custom forms also cost nothing extra. Sizes run from two inches to five inches, small to large. Alternatively pick from a collection of classic forms like oval, rectangular, round, and square stickers.
Finishing choices
For a traditional look, choose matte or glossy white; for a delicate, see-through effect, go for matte or glossy clear film. Search matte or glossy chrome silver film or add glitter with glossy holographic sticker materials for a more striking look. See this extensive sticker material guide to arrange and compare Avery materials according to feature.

